Learn how to keep your sales team engaged and accountable using the OKR goal-setting framework....
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As you know, I am a huge proponet, if you can't measure it, it's not worth managing. Here is a good article from Hubspot on setting sales objectives and then breaking it down at the activity level. We call our process SOARing in the Vistage Community - comparable to SMART goals, metrics, KPIs, OKRs - defining outcomes, results, objectives, performance, expectations at a quantifiable level.
Not going through this exercise leads to failure at every level - hiring, performance management, and most importantly, employee engagement (productivity).