An important principle for employee engagement is that employees need to understand the “why” behind the work. What is the mission, vision and values that drive the initiatives employees are being asked to put their effort toward?
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One of the key elements I talk about in the workshop I do for Vistage Groups on how to improve employee engagement (productivity) is the idea of matterness - does anyone care that I am here - am I adding value to what we are doing?
This affects communication around purpose, mission, and values. It's about the execution on driving clarity about job expectations, or having a structured approach to employee recognition. This article does a good job laying out these ideas and reinforcing the "why" I am here and "why" I do what I do.