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Sometimes in the rush and pressure of business, we forget that we're dealing with human beings who require a little praise, empathy, encouragement, interaction, and kindness.
Although the author mentions a number of very simple things, like celebrating birthdays, I still find that many companies show tthat they don't care about their people by ignoring some of these most basic elements.
Where are you on the spectrum of caring, empathy, and specific tactics? When I help my clients develop compelling advertising, one of the most common phrases they throw back at me is "we're a family oriented environment."
When I ask for a couple of examples of why they say that - all I get is a blank look. Can you back up your statements with examples about your culture, values, and how the company cares about the employees?