In today’s environment, it is crucial for companies to stand out as an employer so they can retain top talent. Published in EngageRocket’s latest guide on award-winning best practices are 5 key highlights that make the winners stand out from the crowd: 1.
The issues raised here in this article are not specific to retention - they also dramatically affect recruiting. One of most popular services is helping companies think through how to better attract great employees. Some might call this the employee value proposition.
It starts with thinking about what makes you compelling, why do your employees stay when they have other choices, what's unique about your culture, learning, development, employee experience? Where do people go from their initial job, what type of impact will they have, what's your vision, why will they matter.
If you cannot answer these questions, and present them in a tight pithy marketing message - you have NO chance of attracting great people. You're just sticking warm bodies in chairs.
Less than 1 percent of all advertising is compelling - the other 99 percent is a posting of a generic job description which is boring, mundane, a back-office regularly and compliant document that is disgusting, revolting, and replusive to potential great employees.
Start putting your marketing hat on and using the same tactics you use to attract customers and clients - they work equally well in attracting and keeping great people. Bring your marketing professionals into this conversation.