Employee engagement is not a strategy, an organizational competence, a morale booster, and so much more. What is it then? (Employee Engagement Strategy - Inconceivable!
Unknown said...I'm not sure I agree with the author's claim that employee engagement cannot be a strategy. By itself, I do agree employee morale, engagement, motivation, and satisfaction must come from the employee.
However, employers can create cultures or environments that encourage or discourage satisfaction, morale, motivation, and engagement.
Employers can implement a strategy that encourages employees to take ownership, be engaged, be motivated, passionate, and satisfied with their job. Employers can also create strategies (or accomplish the same thing through neglect) that turn off their workforce.
Without strategies, tactics, goals, measurement, and plans - the engagement of the workforce becomes random and arbitrary - more a function of luck than an organized effort. - Barry Deutsch