According a research made by Oxford University – employees are 13% more productive when they are happy. Many companies have already understood this and have started to focus more of their efforts to keep the employee satisfaction score high.
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An interesting idea in this article of focusing on recruiting messaging. The quote I liked:
"Start by attracting candidates to an employee community, not to a job. People usually are attracted by concrete role. But they want also to join an organization they feel a shared alignment and purpose with."
How do you help candidates "feel" the shared purpose?