When employees experience something that communicates, reminds them of, and connects them to your purpose, they’ll be inspired to help you fulfill it.
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One of my big hot buttons is helping employees understand how they matter to what the organization is attempting to achieve. One of the key elements around matterness is the idea of purpose and whether it motivates employees. Let's start at a very basic level - do you have a purpose for your organization? Have you answered the "WHY" question?