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![How to Write Powerful Headlines for Your Online Content [Infographic] | Retain Top Talent | Scoop.it](https://img.scoop.it/ETunCD7vuIxKYhuVOnFtsTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
David Ogilvy famously wrote, “On the average, five times as many people read the headlines as read the body copy.” He wrote that in 1983 and was referring to print advertising. Ogilvy loosely attributed the statement to various research entities, tests and his own observation. I’m not saying he was wrong, but I continu Via massimo facchinetti, Stefano Principato 
Andrea Schmölzer's curator insight,
May 14, 2019 6:31 AM
I recommend this ABC, providing a bunch of useful tools for irresistible headlines.
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This idea about the power of headlines applies just as well to job advertising and networking messages. Why are still stuck on using the job title for a headline?
Of course, the job title is what it will be called on a regular basis once the person is hired. However, that's not what will catch the eye, interest, or passion of potential applicants.
Let's take a page from David Ogilvy and write headlines that attract candidates.