How to Write Powerful Headlines for Your Online Content [Infographic] | Retain Top Talent |
David Ogilvy famously wrote, “On the average, five times as many people read the headlines as read the body copy.” He wrote that in 1983 and was referring to print advertising. Ogilvy loosely attributed the statement to various research entities, tests and his own observation. I’m not saying he was wrong, but I continu

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