Companies need to focus on how people feel about them, even in a recession.
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Fairly sophisticated ideas from HBR on shaping employee experience. Allow me to boil this down to it's most basic elements - like the key concepts I talk about in my workshops on employee engagement.
1. There are some basic fundamental elements of employee engagement that have the most significant impact - such as defining expectations and having a systematic reward program.
2. You must solicit feedback from employees in the form of 1-to-1s (stay interviews), town halls, group meetings, and employee satisfaction surveys.
3. A better communciation plan must be put in place - ideally in partnership with your employees about company information, business vision, personal opportunities.
4. Managers have to be trained to do an effective job of managing their employee expectations, dreams, and vision - as it relates to the capability of the organization to meet these needs.
Not investing time and effort in these four elements means your just a short stopping point for most hires when they realize the grass is greener somewhere else.