Having trouble getting your people "engaged" on the job? Maybe double talk is part of the problem. Mind-numbing jargon can render good intentions meaningless. Here's some expert coaching.
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Yesterday I published an article on the importance of creating a purpose-driven organization. On the heels of that article, this one pops up on Forbes about giving your employees a "cause" for being part of your organization.
The SEALs get it, Starbucks gets it. Do your Employees understand the purpose and cause behind your organization? IF NOT, are you at risk of losing good people when they hear this message from your competitors as the job market shifts from advertising to poaching.