It's no secret sales rep turnover and its consequences are a threat to sales teams. Foster career development for happier reps that stick around.
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Here's a novel idea (I'm kidding of course). When was the last time you sat down and painted a strong visual image of the path forward for your biggest contributors or most impactful employees? How detailed did you get in terms of time frame, money, responsibility, authority, impact, and expectations?
NOT having this conversation frequently is a recipe for the turnover of your best performers. Top talent wants to know what the future looks like - not platitudes and generic phrases - but hardcore specific time frames and expectations.