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Covid-19 has increased the risk of churn. But is customer success ready for covid-19? What can customer success do to prevent churn?
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Scooped by Barry Deutsch |
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Although this article is written from the perspective of a Software/app company and how to limit churn - customers quitting, not paying, going to competitors.
Let's move the discussion away from just software companies to all companies - product and service (especially is you have a recurring revenue model).
What are some creative approaches you could take over the next 3-6 months to ensure you retain a significant number of your clients as the economy restarts and everyone scrambles after those same clients/customers?
This is the forward planning part of my workshop/webinar on Managing Remotely in a Crisis - how do we emerge stronger and more capable rather than simply picking up where we left off? How do we take the next 3-6 months to work on those back-burner projects that might allow us to gain a competitive advantage?