Establishing the company's core values, purpose, vision statement and value proposition is just the first step in building a positive workplace culture.
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Probably the number one element that attracts, motivates, and keeps employees is your culture. I'm currently working on a program called "Culture by Design" that I will soon lay out in the Vistage Community. It lays out an organizational framework for building, sustaining, and improving a culture outside of the CEO's personality.
Most organizations don't have a good/bad culture - they have NO culture. This is an enormous lever to boost success. How hard are you willing to work on building a class A level culture?