Retain Top Talent

The problem I see is not an overstatement of the job or hype - it's the opposite. Most companies market their jobs with job descriptions describing the work in boring, mundane, repetitive terms which are basically convey you as an employee will have any value -and you will not matter significant to your boss, team, customers, or organization. Obviously, your job ad/marketing statement must align with the real role. However, most job descriptions are not compelling. They are a disgusting, revolting, repulsive, and repugnant tool to atttract top talent = great employees.

Why would I raise my hand unless I'm desperate for a job. You must describe work in more compelling terms by addressing what would employees at that level want from a new job - is it being challenged, is it job security, is it working with a great team of people?